Founded by Nidal the hands behind the brand. By Nidal was created from a genuine passion for developing products made with purpose. Not rushed. Not generic. Not driven by trends, but by quality, performance and conviction in what I put my name on.
Every product is personally developed, tested and refined by me. I don’t release anything unless I fully stand behind it. From ingredient selection to how a product feels and performs, nothing is left to chance. If it doesn’t meet my standards it doesn’t carry my name.
Our brand is built on confidence, individuality and taking care of yourself with intention. Self care isn't just a routine it’s a reflection of how you show up in the world. When you use products that truly perform, you feel it and that confidence carries through every part of your day.
By Nidal is for individuals who expect quality, consistency and products that are thoughtfully crafted and developed to perform to a high standard. Our range gives you the confidence you deserve whilst nourishing and protecting.
Nidal - Founder & Creator